Recommended Readings
Some of the following books are basic and others are more advanced.
Do a little research at Amazon.com and find the books that are right for you.

How To Art Direct, Laurence K. Withers, Art Direction Book Company, Glenbrook, CT, 2001
The Education of an Art Director, Steven Heller and Veronique Vienne, Allworth Press, New York, 2006
The Graphic Designers Guide to Clients, Ellen Shapiro, Allworth Press, New York, 2003
Creating the Perfect Design Brief, Peter L. Phillips, Allworth Press, New York, 2004
Geometry of Design, Kimberly Elam, Princeton Architectural Press, New York, 2001
The Brand Gap, Marty Neumeier, New Riders, Berkeley, CA, 2006
Tested Advertising Methods, John Caples, Prentice Hall, Paramus, NJ, 1997
The 22 Immutable Laws of Branding, Al Ries and Laura Ries, Harper Business, New York, 2002
The 22 Immutable Laws of Marketing, Al Ries and Jack Trout, Harper Business, New York, 1993
Editing by Design, Jan V. White, Allworth Press, New York, 2003
Design Workshop, Robin Williams and John Tollett, Peachpit Press, Berkeley, CA, 2001
Design Basics, David A. Lauer, Holt Rinehart and Winston, New York, 1985
The Elements of Graphic Design, Alex W. White, Allworth Press, New York, 2002
Creativity for Graphic Designers, Mark Oldach, North Light Books, Cincinnati, OH, 1995
Break Through Creativity, Lynne C. Levesque, Davies Black, Palo Alto, CA, 2001
Logo Fonts and Lettering Bible, Leslie Cabarga, How Design Books, China, 2004
Creative Advertising, Mario Pricken, Thames and Hudson, New York, 2002
Hand Book of Pricing and Ethical Guidelines, Graphic Artist Guild, Inc., New York, 2003